TRADE SHOW SEASON BEGINS

Grandiflora will be exhibiting three successive weekends at large upcoming trade shows scattered around the southeast. 

First up (next weekend) is the Gulf States Hort Expo in Mobile AL. We love to attend this show because the move-in is fast and easy, the hotel we stay at is within walking distance of the Convention Center, and the fresh seafood at local restaurants is delicious. Also, the Show staff is sooooo friendly. They truly understand hospitality in Alabama. Some years the show coincides with Mardi Gras and there is a huge parade right past our hotel, with people fighting for thrown beads, moon pies and kewpy dolls. Unlike New Orleans, this parade is PG – no women exposing themselves and no obnoxious drunks, so bring the kids along!

The next show is Wintergreen in Atlanta GA. Again, our hotel is nearby, just across the parking lot, restaurants abound nearby, and move-in/move-out is a simple affair. The opening night reception has delicious food, and there is always an interesting speaker. Last year Vince Dooley addressed the gathered crowd and talked about facing the recession and keeping an upbeat attitude. Unfortunately, I slipped in the icy parking lot walking to the show the next morning and spent my time working the booth with a painful back sprain.

Our final spring show is also a fun event, the South Carolina Nursery and Landscape Association Show in Myrtle Beach. Some years the weather is blustery and cold, but customers still come in droves to take advantage of low winter-time motel rates, play golf on uncrowded courses, and to see what plants are looking good with spring just around the corner. We always stay at The Breakers, right on the ocean, and Pat jogs along the beach no matter the temperature. We also bring our musical instruments and jam with Laura Lee Rose, a SC County Agent and superb musician.

Please try to attend at least one of these shows to see what Grandiflora will be offering this spring. Stop by the booth and say hello. If you mention that you read this blog, I’ll even give you a 5% discount on your first spring order.

And if you haven’t overdosed on shows by then, you can probably see us the next few weekends walking the aisles at the Tampa and Jacksonville shows where Frank and I go to buy liners, supplies and plants to re-sell closer to home.

Alan

Niceville Garden Center in Florida Panhandle wins Grandiflora’s $500 Shopping Spree

For the second straight year, Grandiflora has held a drawing at the Landscape Show in Orlando FL for a $500 shopping spree at the nursery. To enter, customers must have made at least a $500 purchase from Grandiflora in the past two months. For each $500 spent, a customer received one entry, so the number of chances increased with each order and the size of those orders.

 

This tears’s winner was Tammy from Niceville Garden Center. Grandiflora owner, Alan Shapiro, let his grand-daughter, 3-year old Delaney Kate Anderson, pick the winning ticket on the last day of the show.

Grandiflora Wins Best Themed Exhibit at The Landscape Show

Grandiflora won another award at  The Landscape Show in Orlando at the beginning of October, “Best Themed Exhibit”. We dressed as ship-wrecked sailors on a beach with our sail boat and a background of colorful tropical and blooming plants from the nursery. Our exhibit took the trade show’s optimistic theme of “Full Sail Ahead” and added a twist to reflect the last few year’s struggle with the worsening economy. Our rustic signage had messages  that read “Survived the wreck” and “Weathered the storm” and finally, “Smooth sailing ahead”.

We are optimistic about the coming spring. Hopefully 2012 will mark the beginning of a new era of higher nursery sales.

I LOVE FALL

…at least when my college football team is winning.

No, just kidding – fall is my favorite gardening time of the year in spite of a few Gator losses.

A Saturday morning in the garden can be wonderfully chilly and brisk and breezy. You’re not dripping with sweat or scratching mosquito bites after a half hour’s digging. The weeds have slowed down and you can finally keep up with them, pulling escapees as you come across ‘em. Spring is a time of drought, but fall usually brings regular rains as the first winter cold fronts roll through. Plants can develop roots all winter even though the tops are dormant or even totally brown.

I lived in South Florida until I was eighteen. There was no change of season, so our tropical landscapes looked pretty much the same year round. Now I live in northern Florida, and am amzed that the tree leaves change color with the first frost, ornamental grasses turn brown and make crackly noises as they blow and rub in the wind, fall-blooming perennials show off with bursts of oranges, yellows and reds.

My favorite fall-blooming perennials are Odontonema (Firespike), Russelia (Firecracker Plant), Tecoma Stans (Yellow Bells), Senna bicapsilaris (Cassia), Clerodendrum paniculatum (Pagoda Plant), and Asters like ‘English Countryside’. Cool season annuals like Violas and Snaps are popular, but more people should try Nemesia, Diascia, and Erysimum. They take the cold as well and make a bigger splash as they grow, spread, and bloom continuously.

So remember that the old slogan “Fall is for planting” is really quite true. You’ll feel wonderful just being outside exercising your muscles. In this less hectic time of year, the landscape dons its spectacular autumnal hues, flowers produce fireworks and then go to seed, and the cooler nights harden the plants and prepare them for a winter’s rest. 

Anyone for a cup of cocoa?

OOPS, WE DID IT AGAIN!

Last year’s $500 Sweepstakes was so successful that we’re doing it again in 2011..

Win a $500 Shopping Spree at Grandiflora!

The more you buy, the greater your chances of winning!

Just place an order over $500 from now till October 1, 2011, to earn one chance to win a $500 plant credit at the nursery. For each additional $500, you get another entry. A $1000 order gets you 2 chances. $2000 order earns you 4 shots at the prize. $20,000 gives you 40 chances!

A few simple rules…

You must take delivery within one week of the order date, and the order must be paid within terms to qualify.
The $500 minimum is just for plants purchased, and does not include freight or sales tax.
The drawing will be held at the Landscape Show in Orlando on Saturday, October 1, 2011.
You need not be present to win. We will contact you.
The $500 Shopping Spree certificate must be used fully by November 30, 2011.
Employees of Grandiflora and their families are ineligible to participate.

Call the nursery for more details.

Grandiflora Recycling Broken Plastic Pots

We finally did it!

After years of collecting a mountain of broken plastic pots in hopes that someday a recycler would appear to haul them off (and pay us for them), our dreams recently came true. The hero who came to our rescue is Timothy from East Jordan Plastics. He showed us how to gather, sort, palletize and shrink-wrap our trays and pots, and he offered us a small bounty per pound to cover our labor costs. Tim arranged the 53′ trailer that came to pick up our 28 pallets stacked almost 8′ tall, and the loading operation proceeded like clockwork. Several weeks later we received a check for almost a thousand dollars.

Recycling is good for the environment, and sometimes pays small cash dividends as well.

GRANDIFLORA EXHIBIT WINS AWARD AT THE LANDSCAPE SHOW

Grandiflora has won another major booth award at the FNGLA’s annual trade show in Orlando, The Landscpae Show, formerly known as the Florida Nursery and Allied Trade Show (FNATS).

We took second prize in the Large Island category with our four spaces filled with blooming plants and old car parts. The deconstructed pickup truck fit in well with the show’s theme, “Shifting Gears”, and our sign proclaimed “Get your sales in gear with Grandiflora”.

Garnering alot of attention (and photos) was our 6′ tall pyramid of tires painted green and crowned with a shiny wheel to resemble a Xmas tree. This idea was shamelessly stolen from a similar “tree” in Felder Rushing’s yard in Jackson MS. (Thanks, Felder, for the idea). A bench seat from an old Ford gave us a comfy place to sit and shmooze with customers. Hoods and doors and radiators also littered – oops, I mean, classed up our booth.

To stay in theme, the salespeople wore mechanic’s overalls, complete with greasy rags. This was a very practical choice, with lots of pockets in the overalls for cards, glasses, pens, candy, etc. They also kept us warm in spite of the fact that most trade show halls are kept at or near freezing.

Anyone placing a $500 order at the show got one last chance to enter the drawing for a $500 shopping spree. The winning ticket, pulled at the conclusion of the show, belonged to Greenery Construction in Hardeeville. Congratulations, Greenery!

This ends the fall trade shows. Next up – January/February spring shows in Myrtle Beach SC, Atlanta GA and Mobile AL. Maybe we’ll see you there.

WINNING ENTRY FOR $500 GRANDIFLORA SHOPPING SPREE CHOSEN!

The winning ticket of our first $500 Sweepstakes was drawn at The Landscape Show in Orlando and it belongs to… Greenery Construction of Hardeeville SC!

They have won $500 of free plants. We had over 350 entry coupons in the pot for the drawing, one for each $500 of plants purchased from Grandiflora during August and September.

This promotion was so successful that our staff has decided to do it again for the fall/early winter season. Starting on October 1, 2010, any purchase of $500 of plants will earn a shot at the grand prize of another $500 shopping spree, with the contest ending and the winning ticket drawn on December 24, 2010.

A few simple rules:
The $500 minimum is just for plants purchased, and does not include freight or sales tax. Customer’s account must be current.
Employees of Grandiflora and their families are ineligible. You need not be present to win. We will contact you.
The $500 Shopping Spree certificate must be used fully by February 15, 2011. Call the nursery for more details.

Win a $500 Shopping Spree at Grandiflora!

The more you buy, the greater your chances of winning!

Just place an order over $500 from now till September 25, 2010, to earn one chance to win a $500 plant credit at the nursery. For each additional $500, you get another entry. A $1000 order gets you 2 chances. $2000 order earns you 4 shots at the prize. $20,000 gives you 40 chances!

A few simple rules…

You must take delivery within one week of the order date, and the order must be paid within terms to qualify.
The $500 minimum is just for plants purchased, and does not include freight or sales tax.
The drawing will be held at the Landscape Show in Orlando on Saturday, September 25, 2010.
You need not be present to win. We will contact you.
The $500 Shopping Spree certificate must be used fully by November 30, 2010.
Employees of Grandiflora and their families are ineligible to participate.

Call the nursery for more details.

Perennial Plant Association Meeting in Portland Oregon this Month

Ellen and I are eagerly looking forward to traveling to Portland OR next week for the Perennial Plant Association’s annual symposium. This is one of the best educational events we attend each year. Besides listening to interesting and timely programs presented by top authorities in perennial plant production, landscaping, and care, we get to see amazing botanical and private gardens as well as retail and wholesale nurseries that specialize in perennials. And of course, we have delicious meals, enjoy wonderful comradery, and have other fun adventures (like partying on a boat on July 4th anchored in the East River of NYC as fireworks exploded overhead, and then passing by the Statue of Liberty on the way back to port).

In the last few years, El and I have been to fantastic PPA meetings in St. Louis MO, Philadelphia PA, and New York City. St. Louis was memorable for tours of the Arch, Busch Brewery, and Missouri Botanical Garden, walks in the public gardens downtown, a river boat dining/dancing cruise on the Mississippi, and eating Ted Drewes frozen custard.  The Philadelphia trip had us at Swarthmore’s Arboretum in the morning, Chanticleer’s quirky garden at mid-day, and eating dinner at the conservatory of Longwood Garden that night. They really keep you hopping on PPA tours! In New York, we were surprised by the many perennial gardens at Battery Park, Central Park and scattered in pockets around the city, and the New York Botanical Garden blew our socks off.

On this year’s schedule are trips to Monrovia’s Oregon location and Terra Nova. We can’t wait to see what Heuchera-breeder Extraordinaire Dan Heims and our hosts at Monrovia have in store for us! Wouldn’t be surprised by an elegant dinner followed by a concert with a rock band and Dan playing the harmonica.

If you haven’t signed up yet, there’s still time.

(Longwood Gardens Water Lily Pond)