The Landscape Show’s motif for 2012 was “Where You Are the Star”, and we took the theme very literally. If the customers are the stars, we reasoned, then why not give them the Hollywood star treatment? We set up our display with giant Oscars, lights, a red carpet with velvet ropes, gold drapes and, of course, a horde of Paparazzi to photograph our arriving guests. We were the paparazzi with cameras slung around our necks, but we were nice paparazzi from the golden age of Hollywood, not the pushy obnoxious version of today. In the back of our booth was a huge sign reading “Grandiflorawood”, similar to the famous one you see up in the Hollywood Hills near the observatory. Of course, we stocked the booth with the most exotic and colorful plants that we had in the nursery, big leafy plants like elephant ears, bananas, gingers and ornamental grasses. Apparently the judges liked our booth, and we were pleasantly surprised when FNGLA President Wes Parrish came by later in the day to present us with the award for Best of Show Themed-Booth.
Archive for the ‘Events’ Category
This is an open letter from Laurie French, who has worked for Grandiflora for eons, and now must leave Florida to relocate to Arizona and care for her ailing mother…
I have been on a very enlightening journey the past two months. I have traveled over 4,000 miles, over or through 23 states, and have seen many relatives. During this time I have realized how easy it is to get caught up in day to day activities, and before you know it, 19 years have flown by. This is how long I’ve been a part of Grandiflora.
Back in 1993, Alan gave me the opportunity to be a part of a unique wholesale nursery. I experienced the steady growth of the business from 15 acres to 106, from mainly growing shrubs to a mix of annuals, perennials, trees, vines, topiaries and more.
I was able to see the metamorphosis from San Felasco Nurseries, Inc to the branding of “Grandiflora Grown…Long Lasting Southern Blooms”. I participated in many events as part of the nursery: FNGLA Frontrunners Chapter meetings, Kanapaha Botanical Gardens Plant Festivals, Morningside Nature Center Native Plant Sales, Lubee Bat Conservancy Open Houses, Life South Blood Drives and United Way Fund Drives.
My most rewarding experiences were helping design and participate in Grandiflora’s yearly tradeshow displays. I was a part of numerous fun exhibits. You may remember me as an alien from our “Men in Green” booth, a Fembot (female robot) from our Austin Powers themed exhibit, and the Queen of Hearts in our “Alan’s Wonderland” display. I was unable to make it to Orlando this year, but saw pictures of another ingenious booth spoofing the movie business, “Grandiflorawood”, which won a Best of Show Award.
I will especially miss seeing all our wonderful and friendly customers. These tradeshows were always a great opportunity to see the people who have been so loyaland supportive throughout the years.
The other event that meant so much to me was the yearly San Felasco Field Days which has now turned into a major Southeastern educational event, the Floriculture Field Days held at EPCOT in spring.
During my employment I have had the opportunity to experience many aspects of the trade. I was able to incorporate many of my own ideas. I was able to share my knowledge and love of horticulture with so many other plant enthusiasts. There are so many customers I wish I could say thank you to personally. You have helped me to grow as a horticulturist as well as a person. Also I would like to thank Alan and all my fellow Grandiflora employees that have helped me become a better listener, manager and friend. I will greatly miss you all.
I will be continuing my love of plants in Arizona while caring for my Mother. I am only a phone call, text or email away at firstname.lastname@example.org, so please stay in touch.
Your fellow PlantNut,
If you are a Grandiflora customer and have time to fill out our brief Customer Survey and Account Update, we will send you a $25 coupon that can be used to help pay for your next order over $500. Surveys have been sent out to most of our customers, but if you didn’t get one, ask your favorite Grandiflora salesperson to e-mail or fax you the survey, tell us how we’re doing, and get your $25.
“Like” Grandiflora and become our Facebook friend to see beautiful plant pictures and get landscaping ideas from our travels around the globe. Our latest uploads are pictures from a recent trip to Oregon and Northern California – Crater Lake, Redwood Forest and Oregon Dunes – including many different plant habitats, from mountain leas to forests to oceanside cliffs. Log in and help me identify all the beautiful mystery flowers that I photographed. Most helpful collaborator gets a prize!
For the next four weeks, with each order over $500, you will earn one chance to win $500 worth of plants in our Fall 500 Sweepstakes. A $1000 order yields 2 chances, $2000 earns 4 tickets, and $5000 nets you 10 chances. Orders must be received by the last day of the Landscape Show in Orlando – Saturday, September 29, 2012. All entries will be placed in a hopper, and we will pick the winner at the show. You will have until Thanksgiving 2012 to use your prize if you are the lucky ticket holder. You do not need to be present to win.
Make sure to place your fall orders now to take advantage of this opportunity. The more you buy, the greater your chance of winning.
For the second straight year, Grandiflora has held a drawing at the Landscape Show in Orlando FL for a $500 shopping spree at the nursery. To enter, customers must have made at least a $500 purchase from Grandiflora in the past two months. For each $500 spent, a customer received one entry, so the number of chances increased with each order and the size of those orders.
This tears’s winner was Tammy from Niceville Garden Center. Grandiflora owner, Alan Shapiro, let his grand-daughter, 3-year old Delaney Kate Anderson, pick the winning ticket on the last day of the show.
The more you buy, the greater your chances of winning!
Just place an order over $500 from now till September 25, 2010, to earn one chance to win a $500 plant credit at the nursery. For each additional $500, you get another entry. A $1000 order gets you 2 chances. $2000 order earns you 4 shots at the prize. $20,000 gives you 40 chances!
A few simple rules…
You must take delivery within one week of the order date, and the order must be paid within terms to qualify.
The $500 minimum is just for plants purchased, and does not include freight or sales tax.
The drawing will be held at the Landscape Show in Orlando on Saturday, September 25, 2010.
You need not be present to win. We will contact you.
The $500 Shopping Spree certificate must be used fully by November 30, 2010.
Employees of Grandiflora and their families are ineligible to participate.
Call the nursery for more details.
Alan Shapiro, Gainesville Nurseryman, Wins Prestigious Balentine Award from Southeast Horticultural SocietyMonday, February 8th, 2010
The Southeastern Horticultural Society, based in Atlanta GA and responsible for staging the Southeastern Flower Show there, has presented the 2010 Robert McGee Balentine Horticulture Award to Alan Shapiro, owner of Grandiflora. This award, established in the memory of Robert McGee Balentine, a founding trustee of the Southeastern Flower Show, is presented annually to the individual that the Awards Committee feels has made a significant contribution to the field of horticulture in the southeastern United States.
Previous winners have included Tony Avent, Don Shadow, Dr. Alan Armitage, Dr. Michael Dirr, JC Raulston, Dick Bir and Ozzie Johnston.
The award was made on February 3, 2010, in the Cobb Galleria Centre at the opening night reception, a gala black tie affair that offered sponsors and eager attendees a sneak peak of the Flower Show.
For more information on the Southeastern Horticulture Society or its annual Southeastern Flower Show, you may visit: http://www.sehort.org/flower_show
Ty Pennington and the Extreme Makeover crew are in Gainesville demolishing and then rebuilding a new house for a worthy family – in just 106 hours!
Crews have been working around the clock since Ty surprised the family by knocking on their door on Monday. The family was sent to the Rock and Roll Hall of Fame to vacation while construction is taking place and will be back in Gainesville to see their new house next Monday. The crowd will be yelling “Move that bus!”, and the finished project will be revealed.
It’s quite an undertaking, but there is an army of local sponsors and volunteers to help with donations of labor, equipment and building materials. A canned food and blood drive are also occuring in conjunction with this event.
Grandiflora is donating a large number of plants for the landscaping, including all the annual color. Ellen and Alan will be down there planting on Sunday morning, starting at 6 a.m. Hopefully, they will see Ty and perhaps get his autograph.
Thanks to the combined efforts of the crew at Grandiflora and its business partners, our United Way Fund Drive once again was a huge success. Despite the cutbacks needed in this tough economy, Grandiflora employees beat the record set last year by pledging $2,678 in weekly payroll deductions for 2010. Another $169 in cash was collected through one-time donations and as entry fees for games of skill (with prizes collected from the community).
Employees paid $1 to participate in each of several competitions including a Halloween costume contest, longest golf drive (with a rubber ball), 3-point basketball shooting, football toss (through a suspended tire) and a three-legged race. We skipped the golf cart races this year. After all that hard exercise, the crew feasted on a delicious Italian meal catered by Napolitano’s Restaurant.
To wrap up the festivities, there was a raffle for wonderful gifts provided by Grandiflora’s business partners: Alarion Bank gave 2 tickets to a Gator Basketball game, Colonial Supplemental Insurances gave a $50 dinner at Carrabas’ Italian Grill, Weinkle Financial Services donated two $25 gift cards for Shell gasoline and two $25 gift cards for Publix, Brown & Brown Insurance kicked in a $25 gift card for Applebee’s and one for Publix, AvMed Healthplans gave us tee-shirts for everyone and a $25 gift card for Publix, SBI Nursery Software sent a set of remote-control flying helicopters, New Horizons’ Computer Learning Services pledged two classes of our choice, White Ford of Chiefland gave a Motorcraft Car Care Kit, and BWI Companies Nursery Supplies sent a cooler on wheels. For every pledge of 50 cents, each employee got one raffle ticket. The higher the pledge, the more chances to win.
Special thanks to co-workers Alex Gillespie, Heather Blake and Chris Pyne for putting together such a successful event with plenty of fun, food and camaraderie – and all for such a worthy cause.