Grandiflora has won another major booth award at the FNGLA’s annual trade show in Orlando, The Landscpae Show, formerly known as the Florida Nursery and Allied Trade Show (FNATS).
We took second prize in the Large Island category with our four spaces filled with blooming plants and old car parts. The deconstructed pickup truck fit in well with the show’s theme, “Shifting Gears”, and our sign proclaimed “Get your sales in gear with Grandiflora”.
Garnering alot of attention (and photos) was our 6′ tall pyramid of tires painted green and crowned with a shiny wheel to resemble a Xmas tree. This idea was shamelessly stolen from a similar “tree” in Felder Rushing’s yard in Jackson MS. (Thanks, Felder, for the idea). A bench seat from an old Ford gave us a comfy place to sit and shmooze with customers. Hoods and doors and radiators also littered – oops, I mean, classed up our booth.
To stay in theme, the salespeople wore mechanic’s overalls, complete with greasy rags. This was a very practical choice, with lots of pockets in the overalls for cards, glasses, pens, candy, etc. They also kept us warm in spite of the fact that most trade show halls are kept at or near freezing.
Anyone placing a $500 order at the show got one last chance to enter the drawing for a $500 shopping spree. The winning ticket, pulled at the conclusion of the show, belonged to Greenery Construction in Hardeeville. Congratulations, Greenery!
This ends the fall trade shows. Next up – January/February spring shows in Myrtle Beach SC, Atlanta GA and Mobile AL. Maybe we’ll see you there.