The Landscape Show’s motif for 2012 was “Where You Are the Star”, and we took the theme very literally. If the customers are the stars, we reasoned, then why not give them the Hollywood star treatment? We set up our display with giant Oscars, lights, a red carpet with velvet ropes, gold drapes and, of course, a horde of Paparazzi to photograph our arriving guests. We were the paparazzi with cameras slung around our necks, but we were nice paparazzi from the golden age of Hollywood, not the pushy obnoxious version of today. In the back of our booth was a huge sign reading “Grandiflorawood”, similar to the famous one you see up in the Hollywood Hills near the observatory. Of course, we stocked the booth with the most exotic and colorful plants that we had in the nursery, big leafy plants like elephant ears, bananas, gingers and ornamental grasses. Apparently the judges liked our booth, and we were pleasantly surprised when FNGLA President Wes Parrish came by later in the day to present us with the award for Best of Show Themed-Booth.
This is an open letter from Laurie French, who has worked for Grandiflora for eons, and now must leave Florida to relocate to Arizona and care for her ailing mother…
I have been on a very enlightening journey the past two months. I have traveled over 4,000 miles, over or through 23 states, and have seen many relatives. During this time I have realized how easy it is to get caught up in day to day activities, and before you know it, 19 years have flown by. This is how long I’ve been a part of Grandiflora.
Back in 1993, Alan gave me the opportunity to be a part of a unique wholesale nursery. I experienced the steady growth of the business from 15 acres to 106, from mainly growing shrubs to a mix of annuals, perennials, trees, vines, topiaries and more.
I was able to see the metamorphosis from San Felasco Nurseries, Inc to the branding of “Grandiflora Grown…Long Lasting Southern Blooms”. I participated in many events as part of the nursery: FNGLA Frontrunners Chapter meetings, Kanapaha Botanical Gardens Plant Festivals, Morningside Nature Center Native Plant Sales, Lubee Bat Conservancy Open Houses, Life South Blood Drives and United Way Fund Drives.
My most rewarding experiences were helping design and participate in Grandiflora’s yearly tradeshow displays. I was a part of numerous fun exhibits. You may remember me as an alien from our “Men in Green” booth, a Fembot (female robot) from our Austin Powers themed exhibit, and the Queen of Hearts in our “Alan’s Wonderland” display. I was unable to make it to Orlando this year, but saw pictures of another ingenious booth spoofing the movie business, “Grandiflorawood”, which won a Best of Show Award.
I will especially miss seeing all our wonderful and friendly customers. These tradeshows were always a great opportunity to see the people who have been so loyaland supportive throughout the years.
The other event that meant so much to me was the yearly San Felasco Field Days which has now turned into a major Southeastern educational event, the Floriculture Field Days held at EPCOT in spring.
During my employment I have had the opportunity to experience many aspects of the trade. I was able to incorporate many of my own ideas. I was able to share my knowledge and love of horticulture with so many other plant enthusiasts. There are so many customers I wish I could say thank you to personally. You have helped me to grow as a horticulturist as well as a person. Also I would like to thank Alan and all my fellow Grandiflora employees that have helped me become a better listener, manager and friend. I will greatly miss you all.
I will be continuing my love of plants in Arizona while caring for my Mother. I am only a phone call, text or email away at email@example.com, so please stay in touch.
Your fellow PlantNut,
If you are a Grandiflora customer and have time to fill out our brief Customer Survey and Account Update, we will send you a $25 coupon that can be used to help pay for your next order over $500. Surveys have been sent out to most of our customers, but if you didn’t get one, ask your favorite Grandiflora salesperson to e-mail or fax you the survey, tell us how we’re doing, and get your $25.
If you have any suggestions of additions to the list, please let me know.
|Egyptian Star Clusters||Pentas lanceolata||Annual|
|Monkey Flower||Mimulus spp.||Annual|
|Standing Cypress||Ipomopsis rubra||Annual|
|Wild Sage||Salvia coccinea*||Annual|
|Agave||Agave americana, etc.||Perennial|
|Geneva Bugleweed||Ajuga reptans||Perennial|
|Aloe||Aloe maculata, barbadensis, etc.||Perennial|
|Autumn Sage||Salvia greggii*||Perennial|
|Bee Balm||Monarda didyma*||Perennial|
|Blazing Star||Liatris spicata*||Perennial|
|Blood Flower||Asclepias currasavica||Perennial|
|Butterfly Bush||Buddleia davidii and weyeriana||Perennial|
|Butterfly Gingers||Hedychium spp.||Perennial|
|Canna Lily||Cannas spp.||Perennial|
|Cape Honeysuckle||Tecomaria capensis||Perennial|
|Chinese Hibiscus||Hibiscus rosa-sinensis||Perennial|
|Cigar Plant||Cuphea micropetala||Perennial|
|Cigarette Plant||Cuphea ignea||Perennial|
|Coral Bean||Erythrina herbacea*||Perennial|
|Dwarf Turk’s Cap||Malvaviscus drummondii||Perennial|
|Elegant Ruellia||Ruellia elegans||Perennial|
|Firecracker Plant||Russelia equisetiformis||Perennial|
|Firecracker Plant||Russelia sarmentosa||Perennial|
|Four O’Clocks||Mirabilis jalapa||Perennial|
|Golden Dewdrop||Duranta erecta||Perennial|
|Golden Shrimp Plant||Pachystachys lutea||Perennial|
|Hummingbird Plant||Anisacanthus quadrifidus var. wrightii||Perennial|
|Hummingbird Plant||Dicliptera suberecta||Perennial|
|Hummingbird Plant||Sinningia sellovii||Perennial|
|Indian Pink||Spigelia marylandica||Perennial|
|Lily of the Nile||Agapanthus africanus||Perennial|
|Lion’s Head||Leonotis leonurus||Perennial|
|Mexican Sage||Salvia leucantha||Perennial|
|Mexican Sunflower||Tithonia diversifolia and rotundifolia||Perennial|
|Night-blooming Jasmine||Cestrum nocturnum||Perennial|
|Orange Jacobinia||Justicia spicigera||Perennial|
|Pagoda Plant||Clerodendrum spp.||Perennial|
|Parlor Maple||Abutilon spp.||Perennial|
|Peruvian Lily||Alstroemeria psitticina||Perennial|
|Pineapple Sage||Salvia elegans||Perennial|
|Red Hot Poker||Kniphofia uvaria||Perennial|
|Red Yucca||Hesperaloe parviflora||Perennial|
|Sapphire Sage||Salvia guaranitica||Perennial|
|Shrimp Plant||Justicia brandegeana||Perennial|
|Sky Flower||Iochroma cyaneum||Perennial|
|Swamp Mallow||Hibiscus coccineus*||Perennial|
|Turk’s Cap||Malvaviscus arboreus||Perennial|
|Yellow Bells||Tecoma stans||Perennial|
|Cardinal Shrub||Weigela florida||Shrub|
|Coral Tree||Erythrina bidwillii||Shrub|
|Flowering Quince||Chaenomeles japonica||Shrub|
|Sasanqua Camellia||Camellia sasanqua||Shrub|
|Texas Sage||Leucophyllum frutescens||Shrub|
|Flowering Crabapple||Malus baccata||Tree|
|Horse Chestnut or Buckeye||Aesculus pavia*||Tree|
|Bird of Paradise||Strelitzia reginae||Tropical|
|Coral Plant||Jatropha spp.||Tropical|
|Powder Puff||Calliandra spp.||Tropical|
|Cardinal Climber||Ipomoea multifida||Vine|
|Cross Vine||Bignonia capreolata*||Vine|
|Firecracker Vine||Manettia cordifolia||Vine|
|Firecracker Vine||Manettia inflata||Vine|
|Mexican Flame Vine||Senecio confusus||Vine|
|Red Honeysuckle||Lonicera sempervirens*||Vine|
|Red Trumpet Vine||Campsis radicans*||Vine|
|*Native Plants of the Southeastern US|
For the second straight year, Grandiflora has held a drawing at the Landscape Show in Orlando FL for a $500 shopping spree at the nursery. To enter, customers must have made at least a $500 purchase from Grandiflora in the past two months. For each $500 spent, a customer received one entry, so the number of chances increased with each order and the size of those orders.
This tears’s winner was Tammy from Niceville Garden Center. Grandiflora owner, Alan Shapiro, let his grand-daughter, 3-year old Delaney Kate Anderson, pick the winning ticket on the last day of the show.
The more you buy, the greater your chances of winning!
Just place an order over $500 from now till October 1, 2011, to earn one chance to win a $500 plant credit at the nursery. For each additional $500, you get another entry. A $1000 order gets you 2 chances. $2000 order earns you 4 shots at the prize. $20,000 gives you 40 chances!
A few simple rules…
You must take delivery within one week of the order date, and the order must be paid within terms to qualify.
The $500 minimum is just for plants purchased, and does not include freight or sales tax.
The drawing will be held at the Landscape Show in Orlando on Saturday, October 1, 2011.
You need not be present to win. We will contact you.
The $500 Shopping Spree certificate must be used fully by November 30, 2011.
Employees of Grandiflora and their families are ineligible to participate.
Call the nursery for more details.
Attention all plant nuts, geeks and nerds -you can now find Grandiflora on Facebook!
We will be using the site to post hundreds of plant photos and to keep our “fans” informed about our trade show, seminar and travel experiences. For instance, just recently Grandiflora exhibited at the Southeastern Color Connection in Greenville SC. On the way home, Pat and I stopped at the University of Georgia to look at Dr. Allan Armitage’s famous trial garden and to see what was performing well. When we got home, we uploaded many of the plant pictures to Grandiflora’s Facebook site. Go there for a sneak peek at the up-and-coming varieties that will be next year’s hot items.
Because we carry about 2300 varieties of plants in multiple pot sizes, ordering from Grandiflora can be a long and involved task. Our Availability Sheet runs 10 pages with three columns of tiny print. The situation eased a bit a year ago when we started e-mailing the Availability. Receiving the file by e-mail rather than fax has saved many customers paper as well as their eyesight (since the document can be blown up to many times its size on their computer screens).
But then there’s the issue of placing the order. Some folks just mark up the already crowded Availability Sheet, fax it back and hope we can decipher it. Others create a separate list and fax or e-mail it back. Some prefer to give the order by phone directly to a salesperson. Those conversations often run over an hour, tying up the customer’s valuable time as well as that of our staff.
A New Way of Ordering
Now we have a new way to order that we think will speed up the process and eliminate errors. Instead of receiving our old Availability Sheet, we can now e-mail you an Excel version listing all of our highest grade material, the number in stock, and even comments about size and grade. There is an empty box next to each listing where you type in the number needed. When you e-mail this sheet back to us as an attachment, it automatically uploads into an invoice without having to re-key the data. Then our salespeople will call you back to discuss any shortages and possible substitutions.
To download the XL spreadsheet directly from our web site, after you have logged on, click on “Products”, then “Prices and Availability”, and then scroll down to the bottom of the list and click “Excel Availability and Order Form”. When it opens, just fill in the quantity column (Qty) marked with the red arrow. Save the document on your computer with your company name and the date and put it somewhere you can easily find it. It might be best to create a folder “Grandiflora Orders” to store these in. Last step is to send an e-mail to your favorite salesperson and attach the spreadsheet.
Open. Fill in. Save. Attach. Send. It’s just that easy. Give it a try.